Cookie Policy

Use of cookies

To improve navigation on the site, Altalena Italy uses so-called cookies, small text files, generally consisting of letters and numbers, which are stored by the users’ web browser on their PC and contain pseudo-anonymized data, to ensure the best possible navigation. Cookies allow a site to recognize users’ computers to track visits to multiple pages and identify users who return. There are cookies for technical, analytical and profiling purposes.

With reference to the use of cookies or permanent user tracking / monitoring systems, we inform you that access to the site may involve the sending by the server to the user’s terminal PC – of text files for obtain information on your navigation on the site

Pursuant to art. 122 of the privacy code, the Customer is informed that the sending of non-persistent cookies is necessary to allow the operation of some parts of the service that require the identification of the user’s path through different pages of the site. Therefore, in the absence of these cookies, the functioning of the site could be compromised or impossible.

Each user can freely accept or refuse the sending of all or some of our cookies to his terminal, however he must keep in mind that the sending of some non-persistent cookies by our servers is necessary to allow the operation of some parts of the service that require the identification of the user’s path through different pages of the site.

Following the entry into force of Legislative Decree 69/2012, “technical” cookies can be used even without the consent of the interested party. The User acknowledges and accepts that the Site uses the following cookies.

Technical” cookies: These cookies allow the Site to function properly. By way of example, they allow the User to view the contents of the Site in a different language depending on the country from which the User connects, they allow the User to create his own account, log in and manage his own orders (including the so-called “Shopping Cart” and “Wish List” functions), allow the identification of the User to be maintained during the browsing session and also allow the Site to recognize already registered Users at each new access.

Functional technical cookies: which allow the user to navigate according to a series of selected criteria (for example, the language, the products selected for purchase) in order to improve the service provided; these cookies allow the site to “remember” the choices you made (such as your user name, language or the region you are in) and therefore provide more complex and suitable functions for you;

This site does not use first-party profiling cookies. Profiling cookies are designed to create user profiles and are used in order to send advertising messages in line with the preferences expressed by the user while surfing the net. Due to the particular invasiveness that such devices may have within the private sphere of users, European and Italian legislation provides that the user must be adequately informed about their use and thus express their valid consent.

Third party cookies

This website hosts both proprietary cookies and third-party cookies, i.e. managed by other organizations. An important example is the presence of “social plugins” for Facebook and Instagram. These are portions of the visited page generated directly by the aforementioned sites and hosted on the host site page, in order to share content on social networks.

The processing of data carried out by third parties through the use of cookies is governed by the relevant information, of which the corresponding links are listed below:

Facebook information:

Specifically, it is:

  1. a) Google Analytics

Altalena Italy uses the Google Analytics Web Analytics Service of Google Inc. (“Google”) to analyze the use of the sites. The information generated by the cookies in relation to the use of the sites is generally transmitted to a Google server in the USA and stored there. Altalena Italy uses Google Analytics exclusively with the extension “ga (‘set’, ‘anonymizeIp’, true)”, to ensure that IP addresses are processed only in an abbreviated version, so as to exclude a direct reference to individuals. Google may transfer this information to third parties where this is legally required or if third parties process this data on behalf of Google. Google will not publish users’ IP addresses in combination with other Google data.

Users can prevent the collection and saving of data by Google Analytics at any time by installing a specific browser plugin authorized by Google and which can be downloaded at the following link: / dlpage / gaoptout? hl = de.

  1. 1. b) Universal Analytics

 Altalena Italy uses the Universal-Analytics functions made available by Google. With these functions P Altalena Italy can record and analyze socio-demographic data on users using a Google-ID (if available) and cookies created by Google from advertising content (double click). If a Google-ID is available, the data controller will also record this data for all devices (e.g. if users use a smartphone and a PC) in order to analyze user flows from all devices.

Users can prevent the collection and saving of data by Google at any time by installing a special browser plugin published by Google and which can be downloaded at the following link: dlpage / gaoptout? hl = de.

  1. c) Google Remarketing and Retargeting

Altalena Italy uses the advertising functions of Google Analytics, which allow users who have already visited the site and have shown interest in certain products to be contacted again through targeted advertising on the sites of the Google partner network. Advertising is displayed through cookies that analyze user behavior during their visit to the site and send product recommendations and advertising in a targeted manner and based on the areas of interest of users.

Users can prevent Google remarketing and disable the use of cookies for this purpose by Google by calling the deactivation page by double clicking. Alternatively, users can disable the use of cookies by third parties by calling the deactivation page of the Network Advertising Initiative.

Google offers users the possibility to manage their own cookies with advertising parameters:

  1. d) Facebook remarketing and retargeting

Altalena Italy uses remarketing technology for advertising on Facebook. With this technology, users who have already visited a site and shown interest in an offer are shown targeted advertising on Facebook in the form of advertisements. This promotional activity is carried out through the use of cookies by the AdRoll service provider (AdRoll EMEA, Level 6; 1, Burlington Plaza Burlington Road, Dublin 4, Ireland).

Users can disable targeted advertising through Facebook’s remarketing technology by deactivating the use of cookies by third parties on the Facebook Advertising Initiative deactivation page at the following link:

Social Media Plug-in

This site uses Social Media Plug-In offered by the main social networks (eg Facebook and Twitter). Following the visit to the site, the navigation data can be transmitted directly to the respective social network, even without direct user interaction. Users confirm and accept that the management of plug-ins for social networks are managed directly by the company offering the plug-in. If users use the plug-ins via the site (e.g. they log in with their access data to a social network or connect their accounts), they click on the appropriate button (e.g., in the case of Facebook , “Like” or “share”) and connect to the server of this social network, which then sends the content of the plug-in directly to the users’ browser.

Consequently, in accordance with the conditions of use and the data protection provisions of the respective social network, Altalena Italy may receive data on users and add information to the personal data of users that it has already collected through its services. When the user decides to share information with social networks, he also communicates data on his preferences to Altalena Italy, for example. To prevent social networks from collecting the user’s personal information, check the conditions listed on the social network site.

In particular, the site uses:

  1. a) Facebook

This site uses Facebook Social Plug-In managed by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”). When users access the Altalena Italy web pages via Facebook and vice versa, the users’ browser will create a direct link with the Facebook servers.

If the user is registered on Facebook, Facebook can assign the user’s visit to their Facebook account. If the user interacts with the plugins, eg. by clicking on the “like” button or posting a comment, the respective information is transferred directly from the user’s browser to Facebook and stored there. The purpose and scope of data processing by Facebook, as well as the rights of users and the configuration options for the protection of their privacy, are set out in the Facebook data protection policy (https: // / about / privacy /).

  1. b) Google “+1”

The site uses the “+1” interface of the Google Plus social network, managed by Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA (“Google”). When the user presses the “+1” button, the user’s browser will establish a direct connection with the Google servers. The content of the “+1” interface is transmitted directly by Google to the user’s browser and from here integrated into the site. The purpose and extent of data processing by Google, as well as the rights of users and the configuration options for the protection of their privacy, are set out in the data protection information of “+1” (https: // / + / Web / buttons-policy).

As a result of this Privacy Policy, the User agrees to the processing of his / her data by means of the cookies described above.

Change the installation of cookies

To prevent Social Media Plug-In providers from collecting information about users, they can disconnect from social media before visiting the site and delete any existing cookies on their browser.

1.4. The User can refuse the installation of cookies by setting the browser used accordingly. It should be noted, however, that in this way the User will not be able to take full advantage of some functions of the Site.

1.5. The User can change browser parameters relating to cookies in the manner specific to each individual browser. Here is the path to follow to modify the parameters of the following browsers:

Internet Explorer:





1.6. To disable analytical cookies and choose not to be followed by Google Analytics on all websites, you can download the Google Analytics browser opt-out extension:

User rights

The rights referred to in art. 7 of Legislative Decree 196/03

  1. The interested party has the right to obtain confirmation of the existence or not of personal data concerning him, even if not yet registered, and their communication in an intelligible form.
  2. The interested party has the right to obtain the indication:
  3. a) the origin of personal data; b) of the purposes and methods of the processing; c) the logic applied in case of processing carried out with the aid of electronic tools; d) the identity of the owner, manager and the designated representative pursuant to Article 5, paragraph; e) the subjects or categories of subjects to whom the personal data may be communicated or who can learn about them as appointed representative in the State, managers or agents.
  4. The interested party has the right to obtain:
  5. a) updating, rectification or, when interested, integration of data; b) the cancellation, transformation into anonymous form or blocking of data processed in violation of the law, including those which need not be kept for the purposes for which the data were collected or subsequently processed; c) the attestation that the operations referred to in letters a) and b) have been brought to the attention, also as regards their content, of those to whom the data have been communicated or disseminated, except in the case in which this fulfillment is proves impossible or involves the use of means that are manifestly disproportionate to the protected right.
  6. The interested party has the right to object, in whole or in part:
  7. a) for legitimate reasons to the processing of personal data concerning him, even if pertinent to the purpose of the collection; b) to the processing of personal data concerning him for the purpose of sending advertising or direct sales material or for carrying out market research or commercial communication.


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  • Phone / Fax: +39 3516366069
  • Via della Scala 48 / a Roma CP. 00153
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